© Copyright 2018 real.leads, inc.
engageRE is a trademark of real.leads, inc. LeadStreet is a registered trademark of RE/MAX, LLC. Other trademarks are the property of their respective owners
If you want your website to work for you, you need to give it some love! Your website may have been great at one time, but has your content gotten stale and out-of-date? During this webinar, we review some simple updates you can make to your website to keep your site relevant and engaging for consumers and search engines!
Recently in trade press, the question of whether websites should be made secure (all exchanged information encrypted) is being asked.
Converting a website to use secure (SSL) transport requires two steps:
Based on what we know at this time (one article here), Google's policy shift to start giving a "minor ranking boost" to websites that provide secure transport, would not justify either of those investments. It appears to be more of a social legislation play ("...making the web safer for all of us...") because it is only a "lightweight signal" gain in terms of SEO.
We therefore conclude that the highly competitive nature of SEO ranking on real estate keywords would not be materially impacted by adopting SSL on an engageRE/LeadStreet website.
All that said, consumer attitudes as it relates to privacy is an important component of our solution. Should the need for SSL become a key factor in influencing consumer behavior, this will certainly be revisited.
When you create SEO searches, you want to name each search strategically. The name of the search should be an accurate descriptor that helps search engines to recognize and index the content of the search page, and it should contain terms or phrases on which users will actually be searching.
A few pointers for naming your searches:
NOTE: This article applies ONLY To:
In this quick five minute video, learn how to use SEO Presto! to grow your SEO footprint and boost traffic to your WordPress website.
When you create a search using SEO Presto! as described in the video, it is added to your website such that Google will find and index it.
You will not automatically see your new searches under the "Explore Places To Live" menu, but you can contact us at premier@engageREmarketing.com to request that we make them visible.
When you create SEO searches, you want to name each search strategically. The name of the search should be an accurate descriptor that helps search engines to recognize and index the content of the search page, and it should contain terms or phrases on which users will actually be searching.
A few pointers for naming your searches:
It’s important to have fresh new content on your website in order to help boost your site’s SEO and to add consumer value to your website. SEO pages are a great way to accomplish both of these goals.
Please watch the two videos below for instructions on setting up My (Agent) Saved Searches, SEO pages, and adding a custom landing page. If you're a newbie, it is recommended that you watch them in the order provided.
Topics reviewed in this webinar: creating a basic and advanced search, creating a polygon search, linking searches to your menu, and enabling the Quick Search feature.
In Part 2 of the webinar series, we demonstrated how to create SEO pages, add and understand meta data, add a custom landing page, and update your site's navigation.
Thank you to everyone who attended the Advanced SEO webinar series. The webinar recordings are included below, along with additional resources discussed during the webinars.
Part 1: Webinar topics for Part 1 included: How Google Works; Understanding keywords; Custom domains; and Domain authority.
Part 2: Webinar topics for Part 2 included: Using meta tags for maximum effectiveness and creating SEO saved searches.
Part 3: Webinar topics for Part 3 included: Importance of good content; Avoid bad SEO; Building effective backlinks; and promoting your site.
We compiled a list of ideas for adding custom content to your website. Also available in a downloadable PDF handout.
We came up with a list of 20 ways to creatively drive traffic back to your site and create quality backlinks. Also available as a downloadable PDF handout.
Here are some helpful ideas for promoting your site.
Custom Domain Links
Custom Domain 101
Adding a Custom Domain
Should I Have Multiple Domain Names?
Domain Authority Links
Domain Authority Information
Check Domain Authority
Other Useful Resources
Top Mistakes - by Matt Cutts of Google
Keywords In Domains
Keyword Density In Content
Proper Use Of Meta Data
Check your online business directories using Moz Local.
© Copyright 2018 real.leads, inc.
engageRE is a trademark of real.leads, inc. LeadStreet is a registered trademark of RE/MAX, LLC. Other trademarks are the property of their respective owners
