If you want your website to work for you, you need to give it some love! Your website may have been great at one time, but has your content gotten stale and out-of-date? During this webinar, we review some simple updates you can make to your website to keep your site relevant and engaging for consumers and search engines!
Making Your Website Secure
As you may know, Google in recent months has been making a push for webmasters to secure their websites, even promising a small rankings boost for those that upgrade to HTTPS.
While not all platforms and services offer this kind of upgrade, our developers have worked hard to make this possible for our customers. Agents with WordPress Premier websites can expect their primary domains to be secured automatically, free of charge.
If you aren't one of our WordPress Premier customers, our engageRE/LeadStreet vendor now secures all custom domains that have been pointed to them with the appropriate nameservers. Domains should be secured within 30 days of a nameserver update.
Customers do not need to purchase SSL certificates through their domain registrars or third parties. On the engageRE/LeadStreet platform, domains are secured at no added cost to the agent.
For questions about securing your domain, or getting your domain pointed properly, please contact us at techassist@engageremarketing.com.
Choosing Good Names For Saved Searches
When you create SEO searches, you want to name each search strategically. The name of the search should be an accurate descriptor that helps search engines to recognize and index the content of the search page, and it should contain terms or phrases on which users will actually be searching.
A few pointers for naming your searches:
- Your search name should contain the common name of the location (city, town, county, school district, etc) and the state code, as well as a domain phrase like “real estate” or “homes for sale.” If you are creating a feature search, it should also contain a descriptor of that feature.
- Basic city search: Rochester NY Homes for Sale
- Basic school district search: Blue Valley School District KS Real Estate
- Feature search: Rochester NY 4 Bedroom Homes for Sale
- Your search name should be spelled correctly, and should use title casing. State codes should be abbreviated.
- Poor search name: rochetser new york commercial properties
- Good search name: Rochester NY Commercial Properties for Sale
- Your search name should be brief, and not contain extraneous words or symbols. Your search name is not the place to add your name or phone number. If you want to add these things, add them to the content of the page.
- Poor search name: Luxury home search in Rochester call Noel Jenkins 555-555-5555
- Good search name: Rochester NY Luxury Homes for Sale
Introducing SEO Presto! (video)
NOTE: This article applies ONLY To:
In this quick five minute video, learn how to use SEO Presto! to grow your SEO footprint and boost traffic to your WordPress website.
Displaying Your Searches
When you create a search using SEO Presto! as described in the video, it is added to your website such that Google will find and index it.
You will not automatically see your new searches under the "Explore Places To Live" menu, but you can contact us at premier@engageREmarketing.com to request that we make them visible.
Naming Your Searches
When you create SEO searches, you want to name each search strategically. The name of the search should be an accurate descriptor that helps search engines to recognize and index the content of the search page, and it should contain terms or phrases on which users will actually be searching.
A few pointers for naming your searches:
- Your search name should contain the common name of the location (city, town, county, school district, etc) and the state code, as well as a domain phrase like “real estate” or “homes for sale.” If you are creating a feature search, it should also contain a descriptor of that feature.
- Basic city search: Rochester NY Homes for Sale
- Neighborhood/Condo search: Oceans Glen – Long Branch, NJ Condos For Sale
- Basic school district search: Blue Valley School District KS Real Estate
- Feature search: Rochester NY 4 Bedroom Homes for Sale
- Your search name should be spelled correctly, and should use title casing. State codes should be abbreviated.
- Poor search name: rochetser new york commercial properties
- Good search name: Rochester NY Commercial Properties for Sale
- Your search name should be brief, and not contain extraneous words or symbols. Your search name is not the place to add your name or phone number. If you want to add these things, add them to the content of the page.
- Poor search name: Luxury home search in Rochester call Noel Jenkins 555-555-5555
- Good search name: Rochester NY Luxury Homes for Sale
Adding SEO Saved Searches and a Custom Landing Page (Series)
It’s important to have fresh new content on your website in order to help boost your site’s SEO and to add consumer value to your website. SEO pages are a great way to accomplish both of these goals.
Please watch the two videos below for instructions on setting up My (Agent) Saved Searches, SEO pages, and adding a custom landing page. If you're a newbie, it is recommended that you watch them in the order provided.
Part 1 - Adding My (Agent) Saved Searches
Topics reviewed in this webinar: creating a basic and advanced search, creating a polygon search, linking searches to your menu, and enabling the Quick Search feature.
Part 2 -Adding SEO Pages to Your Website
In Part 2 of the webinar series, we demonstrated how to create SEO pages, add and understand meta data, add a custom landing page, and update your site's navigation.
SEO For Real Estate (series)
A Webinar Series
Thank you to everyone who attended the Advanced SEO webinar series. The webinar recordings are included below, along with additional resources discussed during the webinars.
Part 1: Webinar topics for Part 1 included: How Google Works; Understanding keywords; Custom domains; and Domain authority.
Part 2: Webinar topics for Part 2 included: Using meta tags for maximum effectiveness and creating SEO saved searches.
Part 3: Webinar topics for Part 3 included: Importance of good content; Avoid bad SEO; Building effective backlinks; and promoting your site.
Additional Resources
Awesome Content Ideas for Your Website
We compiled a list of ideas for adding custom content to your website. Also available in a downloadable PDF handout.
Drive Traffic to Your Site
We came up with a list of 20 ways to creatively drive traffic back to your site and create quality backlinks. Also available as a downloadable PDF handout.
Promote Your Site
Here are some helpful ideas for promoting your site.
Custom Domain Links
Custom Domain 101
Adding a Custom Domain
Should I Have Multiple Domain Names?
Domain Authority Links
Domain Authority Information
Check Domain Authority
Other Useful Resources
Top Mistakes - by Matt Cutts of Google
Keywords In Domains
Keyword Density In Content
Proper Use Of Meta Data
Check your online business directories using Moz Local.