WordPress Premier

Getting The Most From WordPress Premier (webinar)

April 13, 2017 by engageRE

NOTE: This article applies ONLY To:

In this webinar, we reviewed some of the services that a WordPress Premier subscriber can utilize to build their online presence. Topics include:

Premier Support
SEO Presto!
WordPress Analytics
Doing Things Yourself

Additional Resources

More information on the topics discussed in this webinar can be found in these articles:

See this index for full list of WordPress articles

Google Analytics For WordPress Premier Subscribers

February 14, 2017 by engageRE

NOTE: This article applies ONLY To:

Understanding how visitors are interacting with your WordPress website is essential to your online success. WordPress Premier offers a custom extensions to Google Analytics that will enable you to gain valuable insight into the "who, when, where and how" of the visitors to your website.

This article is divided into three parts:

Getting Started
The Basics of Using Google Analytics
Measuring Success

Part 1: Getting Started

The Quick Learn presentation below provides you with step-by-step instructions on setting up a personal Google Analytics account for use with your WordPress Premier website.

Part 2: Google Analytics Basics

In this webinar, three different real world websites are examined through Google Analytics, comparing the user behaviors and intelligence gathered.

Part 3: Measuring Success With Google Analytics

The webinar recording below shares three best practices when assessing your digital marketing efforts:

Filtering Noise: User Segments
Understanding SEO Yield
Using Marketing Source Codes
What about Bounce Rate?
Getting What You Want: Conversion

Discovering Visitor Actions

The following table identifies the category and actions instrumented with WordPress Analytics:

Event Category	Event Action
Web Client	Login Success
Web Client	Sign Up Success
ShareThis	facebook
	linkedin
	pinterest
	twitter
Form Submit Success	Listing Appointment Request
	Listing Contact Request
	Listing Information Request
Agent Roster Click *	My Website
	Email Me
	Email Me Link
	Featured Properties
	Get Directions Link

* NOTE: Event Label variable is only defined for the Agent Roster Click category, and it identifies the name of the agent roster card that generated the event.

Introducing SEO Presto! (video)

November 29, 2016 by engageRE

NOTE: This article applies ONLY To:

In this quick five minute video, learn how to use SEO Presto! to grow your SEO footprint and boost traffic to your WordPress website.

Download a PDF with written instructions.

Displaying Your Searches

When you create a search using SEO Presto! as described in the video, it is added to your website such that Google will find and index it.

You will not automatically see your new searches under the "Explore Places To Live" menu, but you can contact us at premier@engageREmarketing.com to request that we make them visible.

Naming Your Searches

When you create SEO searches, you want to name each search strategically. The name of the search should be an accurate descriptor that helps search engines to recognize and index the content of the search page, and it should contain terms or phrases on which users will actually be searching.

A few pointers for naming your searches:

Your search name should contain the common name of the location (city, town, county, school district, etc) and the state code, as well as a domain phrase like “real estate” or “homes for sale.” If you are creating a feature search, it should also contain a descriptor of that feature.
- Basic city search: Rochester NY Homes for Sale
- Neighborhood/Condo search: Oceans Glen – Long Branch, NJ Condos For Sale
- Basic school district search: Blue Valley School District KS Real Estate
- Feature search: Rochester NY 4 Bedroom Homes for Sale
Your search name should be spelled correctly, and should use title casing. State codes should be abbreviated.
- Poor search name: rochetser new york commercial properties
- Good search name: Rochester NY Commercial Properties for Sale
Your search name should be brief, and not contain extraneous words or symbols. Your search name is not the place to add your name or phone number. If you want to add these things, add them to the content of the page.
- Poor search name: Luxury home search in Rochester call Noel Jenkins 555-555-5555
- Good search name: Rochester NY Luxury Homes for Sale