Digital Marketing

Images Made Simple: Conquering Photo Management for Your Website (Webinar)

August 25, 2017 by engageRE

During this one hour webinar, we discuss image management. Some of the topics reviewed include: image file types, free cropping tools, best-case image practices, and free/low cost image resources. We also demonstrate how to crop/resize a photo using a Mac computer and a free online photo management website.

In this supplemental video, we demonstrate the process of cropping/resizing a photo using Paint 3D, which is available to Windows 10 users.

Download webinar handout.

Design Center 101 (webinar)

August 17, 2017 by engageRE

Google Analytics For Standard Site Builder Websites (series)

March 8, 2017 by engageRE

Understanding how visitors are interacting with your engageRE website is essential to your online success. Google Analytics will enable you to gain valuable insight into the "who, when, where and how" of the visitors to your website.

This article is divided into three parts:

Getting Started
The Basics of Using Google Analytics
Measuring Success

Part 1: Getting Started

The Quick Learn presentation below provides you with step-by-step instructions on setting up a personal Google Analytics account for use with your engageRE website.

Part 2: Google Analytics Basics

In this webinar, three different real world websites are examined through Google Analytics, comparing the user behaviors and intelligence gathered.

Part 3: Measuring Success With Google Analytics

The webinar recording below shares three best practices when assessing your digital marketing efforts:

Filtering Noise: User Segments
Understanding SEO Yield
Using Marketing Source Codes
What about Bounce Rate?
Getting What You Want: Conversion
Discovering Visitor Actions

Publishing Videos From Design Center To A Personal YouTube Channel

January 25, 2017 by engageRE

NOTE: This article applies ONLY To:

A recent release to Design Center enables you to publish videos directly to a personal YouTube channel - either through Automation, or manually from Design Center.

You can link to to your personal channels from the Profile App Authorization page in Design Center:

Here are business rules around the enhancement:

Once linked, videos are posted to the agent’s channel and no longer to the company channel.
Posting to the agent channel is effective after they have linked, but would not change videos that have already been posted to a company channel.
Linking to a personal channel will apply to all videos posted to YouTube through Imprev, both those automatically created as well as those created by agents.
If the agent doesn’t link to a personal channel, the videos are posted to the company channel where a company channel exists (i.e. all automation clients that include a YouTube video in their automation).
If videos were previously being posted to the agent channel instead of the company channel, their Design Center account will be automatically linked to their personal channel and no action is needed.
After linking to a personal channel, agents can unlink to post to the company channel.

The RE/MAX Design Center – Putting Your Projects to Work (webinar)

May 10, 2016 by engageRE Tech Assist Team

NOTE: This article applies ONLY To: