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Home > Topic: Marketing

Getting Started with Boost by HomeSpotter

April 24, 2018 by engageRE

RE/MAX has partnered with Boost by HomeSpotter to provide five days of FREE Facebook advertising on all new listings! This program is available to all RE/MAX Michigan agents until the end of March 2019.

Watch the recorded webinar below to learn more about this valuable program.

There is currently a known issue with a Facebook profile lookup feature for a contact from the Boost dashboard. This is the result of privacy policy change by Facebook, and the vendor is working with Facebook to resolve this issue. There is not currently an ETA for a resolution, but this page will be updated as new information becomes available.

The Boost FAQ's

Got questions? Click on one of the sections below to get the answers you need.

THE BASICS OF BOOST...

What is Boost? How does it work?
Boost is a service which automates online digital marketing. When you add a new listing to the MLS, Boost will create an advertisement on both Facebook and Instagram. The advertisement will run for five days at no cost to the agent.

Do I need to do anything to get started?
These ads will get created automatically once your new listing has synced with LeadStreet - no action on your part is required! That said, we do recommend that you make sure your Agent MLS ID has been entered correctly into the Profile area of LeadStreet.

I've added a new listing, but it hasn't appeared on my Boost Dashboard yet. How can I fix this?
In order for your listings to sync with Boost, you must have your MLS ID entered into the Profile section of LeadStreet. You can learn more about adding your MLS ID by watching this short video.

How long until my Boost Ad is created?
Boost ads should be created within an hour of Boost receiving the listing data. Please note that this will depend on the sync interval for your specific MLS. For example, if your MLS syncs with LeadStreet every four hours, your Boost ad should be available within one hour after this sync occurs.

Where do my ads appear?
The Boost ads will appear under the "sponsored ads" section of Facebook and Instagram.

How does Boost select the target audience for my ad?
The ad follows people based on Boost’s targeting profile. They select a target audience of potential buyers who are looking for homes for sale that are similar to your listing within the same geographic area. We do not currently have a way to modify the targeting profile.

Will the Boost Ads be created for all property types?
All property types are included in the Boost advertising campaign, with the exception of commercial, vacant land, and rentals. All active listings, regardless of type, will display in the agent's dashboard.

USING THE DASHBOARD...

How do I access my Boost Dashboard?
Once you log into MAX Tech, click on the Boost by HomeSpotter tile in the Apps section.

Is there anything I need to do once my ad gets posted?
It’s recommended that you add your seller’s information to the listing using the Boost Dashboard so that the seller receives a summary of the ad results. Boost will also ensure that the seller is in the targeted ad group so they will see the listing ad in their own Facebook newsfeed.

Can I make changes to the ad?
Yes, you have the ability to edit your ads via the Boost Dashboard that is accessed through MAX Tech. You can make edits to your listing ads at anytime. Once you save your edits, it will take about 15 minutes before the changes are live on the ads that are running. You can also make edits to your ad via the listing email - simply click on the link at the bottom of the email to edit your ad.

Which phone number gets used from my MAX Tech profile?
The ads will use the office phone number, but agents can edit the phone number on each individual ad as needed.

How do I edit my Boost profile page?
All of your profile information comes directly from MAX Tech. Please review your profile in MAX Tech for accuracy and to make changes as needed.

HOW YOU WILL GET LEADS...

How do I receive my Boost leads?
All lead notifications will be sent to you via MAX Tech. By default, MAX Tech is setup to notify you by email when a lead notice comes in. You can customize that in MAX Tech (see next question).

Can I turn off some of the email notifications so I don’t receive so many?
Yes, you can control how and if you are notified for each type of lead event.

In order to adjust email notifications, log into MAX Tech and go to the Connect (messaging) function. Click the small gear in the upper right corner to access Connect Settings. Scroll down to the appropriate option in the "Leads" section and adjust your notification settings for each lead case.

How do I get my Boost leads into LeadStreet?
Boost is not integrated with LeadStreet, so you will need to manually add any leads into your client database.

Where do emails from consumers go?
If a consumer clicks on the Email button on the advertisement landing page, their message will be sent to MAX Tech and then forwarded on to you by email, like all other lead notices.

Will there be a Seller's Report available?
At the end of the ad campaign, you will receive a report showing activity such as engaged, clicks, ad views, etc. If you want your seller to have a copy of this report, make sure you have entered the seller's information in your Boost Dashboard. Note that the seller will not see the lead's customer information that is available on the agent's report.

MANAGING YOUR AD....

If someone clicks on the ad, where does it take them?
If a consumer clicks on your ad, they will be taken to a Boost landing page specific to that listing.

If an agent re-lists their property with a new MLS number, will Boost create a new ad for 5 days?
Properties that are removed and re-listed will not be re-Boosted.

How can I get the ad to display in my own news feeds?
When you receive your initial listing email, there will be a link that will allow you to share the ad to both your Facebook and Instagram walls.

How will I know if someone engages with my ad?
You will be notified immediately via email if anyone clicks onto your landing pages and request any additional information or if they "like" or "comment" on your ad. You will also receive an email summary at the end of the five days.

Can I extend the ad past the initial five days?
You can purchase additional time and/or ad exposure through the Boost dashboard.

How do Open House ads work?
Open House ads are an additional cost to the agent. Once you purchase an open house ad, it will run 3 ½ days leading up to your event. On average, these ads get between 1,000 to 1,500 views and approximately 6-12 leads.

Can I pause my ad if I need more time to work on the listing?
You can pause your ad at anytime during the five day period via the Boost Dashboard. For example, you may want to pause your ad while waiting for additional photos on your listing. You will need to take note of the Ad Time Remaining clock as you will need to resume your ad prior to the time running out. Once you resume your ad, you will still have the available time remaining from when it was paused.

What does "engaged" mean on the Boost Dashboard?
The term engaged means that a consumer has interacted with your ad. Some examples include: requesting more photos, likes, comments, requests for the property address, etc.

What is the average number of clicks and/or engagement I can expect?
On an ad that runs for five days, the average is 10-20 engagements with 5-10% of ad views turning into clicks.

Can I promote my own personal Facebook page to an ad instead of RE/MAX of Michigan?
Yes, you can purchase this via the Boost Dashboard separately from the initial five days. NOTE that this will only work on a Facebook business page.

Can I run an ad on someone else’s listing?
Not at this time.

I am a co-lister. Will the ad be available on my dashboard?
The listing will only display on the Boost Dashboard of the primary agent.

What if my listing sells before the end of the five day period?
Sold/pending ad listings will be automatically removed.

What if my ad gets removed because the listing went pending, but it goes active again if the sale doesn’t go through?
The ad will be automatically reactivated with the remaining time left as long as it goes active before the end of the initial five day period.

Getting More Help

If you need support or have further questions about Boost by HomeSpotter, you can start a live chat with a Boost representative within your Boost Dashboard. You can also contact engageRE Tech Assist for assistance.

Filed Under: Michigan Region (MI) Tagged With: Format: Tech Tips, Format: Video, Topic: Listings, Topic: Marketing

How Real Estate Pros Can Get the Most out of Social Media This Year (Webinar)

April 16, 2018 by engageRE

In this webinar, our special guest speaker, Jordan Scheltgen, Inc. Magazine Columnist and Inman Contributor, discussed the ins and outs of social media in real estate. Great webinar with actionable items to build your business!

Related Article: New Designer Collection - Getting Started Guide

Filed Under: By Audience, Central Region, Detroit Region (SEMI), engageRE Region (eRE), Michigan Region (MI), Mid-states Dixie Region, Region Specific Articles Tagged With: Format: Webinar, Skill: Intermediate, Topic: Marketing

Making Sure You Get All your Notifications from MAX Tech

April 10, 2018 by engageRE

Testing Notifcation Delivery

In order to test delivery of MAX Tech notifications, you can send test messages to yourself using the following procedure:

  1. Log into MAX Tech. Go to Connect.
  2. Click on the gear icon in the top right hand corner to access connect settings.
  3. On the Connect Settings page, click on the test icon in the right hand corner that's labeled "Send MAX test messages"
  4. Verify that sample notifications were received to all your contact entries.

Download The MAX Tech vCard

In order to facilitate email delivery, we recommend that you download a vCard under Connect Settings using the icon in the top right labeled Download MAX Tech Contact Info.

Troubleshooting Junk Mail Issues

To ensure delivery of MAX Tech emails, please add donotreply@maxtech.me to the contact list and/or your safe sender list in your email client.

In order to find emails that have been sent from MAX Tech, you may need to check your junk mail or other email filtering to ensure emails have not gone into those spam filters. Email clients vary on the way they organize junk mail, but many contain a Junk Mail or Spam folder.

The Gmail web interface and email client have categories of Social, Promotions, and Updates where emails are often automatically sent by Gmail to try and organize your inbox. Make sure to check these locations for your MAX Tech emails. If you find the message in one of these categories, you can select it and choose “Not Promotions” in order to get the emails delivered into your inbox directly.

Filed Under: By Audience, Central Region, Detroit Region (SEMI), MAX Tech, Michigan Region (MI), Mid-states Dixie Region, Region Specific Articles, The Tech Assist Blog Tagged With: Format: Tech Tips, Topic: Marketing

Action Plan Monthly Newsletter

February 23, 2018 by engageRE

Every LeadStreet/engageRE CRM account comes standard with a professionally written and designed monthly real estate newsletter. This is a great tool to keep your name and brand in front of your customers -  past, present, and future! In order to enable the newsletter, simply add the applicable contacts to the Monthly Newsletter Action Plan. The monthly newsletter will be sent using the email subject of Real Estate Advisor. You'll find additional information on utilizing this valuable feature on our Action Plans webpage.

The monthly newsletter is sent on specific days of the month based on your region. The schedule is as follows:

1st of the Month
RE/MAX Central Atlantic

2nd of the Month
RE/MAX Mountain States

3rd of the Month
RE/MAX California & Hawaii
RE/MAX of Kentucky (previously on the 25th)
RE/MAX Mississippi (previously on the 27th)
RE/MAX of Tennessee (previously on the 25th)

5th of the Month
RE/MAX of New Jersey
RE/MAX of New England

6th of the Month
RE/MAX Arkansas (previously on the 22nd)
RE/MAX Florida

7th of the Month
RE/MAX of Michigan (previously on the 22nd)

9th of the Month
RE/MAX of Indiana

10th of the Month
RE/MAX of Texas
RE/MAX of Southern Ohio

11th of the Month
RE/MAX Carolina
RE/MAX Central
RE/MAX of New York

12th of the Month
RE/MAX Pacific Northwest

22nd of the Month
RE/MAX SE Michigan
RE/MAX of Georgia
RE/MAX North Central

23rd of the Month
RE/MAX Kansas-Missouri (previously on the 24th and 27th)

24th of the Month
RE/MAX Oklahoma (previously on the 24th and 27th)
RE/MAX Central & Northern Ohio
RE/MAX Pennsylvania & Delaware

25th of the Month
RE/MAX Alabama (previously on the 25th and 27th)

26th of the Month
RE/MAX Southwest
RE/MAX St. Louis

27th of the Month
RE/MAX Louisiana

28th of the Month
RE/MAX Northern Illinois

Related Articles:

Enhance your Marketing Efforts with Action Plans
Campaigns Converted to Action Plans

Filed Under: By Audience, Central Region, Detroit Region (SEMI), engageRE Region (eRE), Michigan Region (MI), Mid-states Dixie Region, Region Specific Articles Tagged With: Format: Tech Tips, Topic: Marketing

Common Tech Goofs that make REALTORS® Lose Business, Time and Money (Webinar)

February 7, 2018 by engageRE

You are bombarded with technology choices in today's market, so how do you know which ones to choose? Join our guest speaker, Darci LaRocque, to find out the best tips and real world examples to help you on the road to being a technology superstar!

Related Links:
Google Sync
Enhance your Marketing Efforts with Action Plans
Custom Domain 101
Setting Up a Custom Domain
The Designer Website Collection

Filed Under: By Audience, Central Region, Detroit Region (SEMI), engageRE Region (eRE), Michigan Region (MI), Mid-states Dixie Region, Region Specific Articles Tagged With: Format: Webinar, Skill: Advanced, Topic: Marketing

Campaigns Converted to Action Plans

January 10, 2018 by engageRE

With the recent addition of Action Plans, the existing Campaigns were discontinued on Monday Jan. 15th.

Current stock campaigns were retired. Many agents had active recipients receiving emails from the Stock Campaigns - they were moved to an equivalent Action Plan as follows:

Buyers campaign - moved to Buyer action plan
First Time Buyers campaign - moved to Buyer action plan
Owners campaign - moved to Client for Life action plan
Sellers campaign - moved to Seller action plan
Welcome New Client campaign - moved to New Client action plan

All active Company, Office, and My Custom Campaigns were automatically  converted to Action Plans.

The Relocation Stock Campaign did not have an equivalent system action plan so any active recipients would need to be added to a company/office/agent action plan.

The Monthly Newsletter was converted to a new system action plan. It will continue to be prepared and sent as usual, but it will now have the Action Plan features which includes the ability to copy, revise, and schedule as needed.

For more information, please refer to our recorded webinar on Action Plans.

Related Articles:

Enhance your Marketing Efforts with Action Plans
Action Plan Monthly Newsletters

Filed Under: By Audience, Central Region, Detroit Region (SEMI), engageRE Region (eRE), Michigan Region (MI), Mid-states Dixie Region, Region Specific Articles Tagged With: Format: Article, Topic: Marketing

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© Copyright 2019 real.leads, inc.

engageRE is a trademark of real.leads, inc. LeadStreet is a registered trademark of RE/MAX, LLC. Other trademarks are the property of their respective owners