You are bombarded with technology choices in today's market, so how do you know which ones to choose? Join our guest speaker, Darci LaRocque, to find out the best tips and real world examples to help you on the road to being a technology superstar!
With the recent addition of Action Plans, the existing Campaigns were discontinued on Monday Jan. 15th.
Current stock campaigns were retired. Many agents had active recipients receiving emails from the Stock Campaigns - they were moved to an equivalent Action Plan as follows:
Buyers campaign - moved to Buyer action plan
First Time Buyers campaign - moved to Buyer action plan
Owners campaign - moved to Client for Life action plan
Sellers campaign - moved to Seller action plan
Welcome New Client campaign - moved to New Client action plan
All active Company, Office, and My Custom Campaigns were automatically converted to Action Plans.
The Relocation Stock Campaign did not have an equivalent system action plan so any active recipients would need to be added to a company/office/agent action plan.
The Monthly Newsletter was converted to a new system action plan. It will continue to be prepared and sent as usual, but it will now have the Action Plan features which includes the ability to copy, revise, and schedule as needed.
For more information, please refer to our recorded webinar on Action Plans.
The new Action Plan module has been launched and is ready to use as part of your website business arsenal! Seven system plans already exist, just waiting for you to activate. Not only that, YOU can create your own custom ones, as many as you want, tailored specifically to how you do business. Invest about 30 minutes so you can immediately put Action Plans into operation!
Action Plan Resources
We have several resources to get you started. In the first recorded webinar, you'll find a comprehensive review of all of the various marketing tools in the engageRE Agent Portal including Action Plans, Letter Library, Post Cards, Flyers, and Buyers Tour. The second webinar demonstrates only the process of adding and editing an Action Plan. Finally, we have provided a technical document below with additional information to work with Action Plans.
Marketing Tools Webinar
Action Plans Webinar
You always have to look professional to make a lasting impression on your clients. 75% of consumers say an email address matching your domain is CRITICAL to TRUST and PROFESSIONALISM. Let Darci LaRocque from Tech N Touch teach you how you can build a more solid foundation with your present or future clients and be a brand that can be trusted with the use of GSuite.
Design Center Automation is pleased to announce three new project design sets for Price Reduced, Open House, and Just Sold listings.
When one of these listing events occur, Design Center Automation will generate a new set of marketing materials for your listing and will send you a new email with the corresponding design links.
If an event happens more than once (i.e. price reduces and then reduces again) the previously created projects will update, and a reminder email will be sent with the same project links.
Here is a description of what is included with each of these new design sets:
- Price Reduced: includes Social Media Post, Postcard, Flyer, and ePostcard. The other previously created projects are still available as well and will have been updated for you.
- Open Houses: includes Social Media Posts for "Coming Soon" and also "Day Of," as well as a Postcard and ePostcard.
- Just Sold: includes Social Media Post, Postcard, and ePostcard
Click on the image below to see an example of the email for each category.
Social media marketing, today’s “word-of-mouth,” is a tool that many agents aren’t fully using to their advantage. In this webinar, we reviewed some of the most common social media sites and simple strategies you can employ to grow your business.
Links and Resources:
Katie Lance - Grow Your Business with Instagram
A REALTORS® Guide on How to Use Instagram for Real Estate
Inman: Instagram for real estate: 5 little known ways agents benefit by incorporating social media tool into their business
The Complete Instagram Hashtag Guide for Business
Stand Out With a Business Instagram Page
RESAAS: Hashtags! ...What Are They?
14 Powerful Hashtag Tools You Should Be Using in 2017
The Do’s and Don’ts of How to Use Hashtags
Top 25 Real Estate Hashtags (and How to Use Them)
How to Use Hashtags on Twitter, Facebook & Instagram