Understanding how visitors are interacting with your WordPress website is essential to your online success. WordPress Premier offers a custom extensions to Google Analytics that will enable you to gain valuable insight into the "who, when, where and how" of the visitors to your website.
This article is divided into three parts:
- Getting Started
- The Basics of Using Google Analytics
- Measuring Success
Part 1: Getting Started
The Quick Learn presentation below provides you with step-by-step instructions on setting up a personal Google Analytics account for use with your WordPress Premier website.
Part 2: Google Analytics Basics
In this webinar, three different real world websites are examined through Google Analytics, comparing the user behaviors and intelligence gathered.
Part 3: Measuring Success With Google Analytics
The webinar recording below shares three best practices when assessing your digital marketing efforts:
- Filtering Noise: User Segments
- Understanding SEO Yield
- Using Marketing Source Codes
- What about Bounce Rate?
- Getting What You Want: Conversion
Discovering Visitor Actions
The following table identifies the category and actions instrumented with WordPress Analytics:
|Event Category||Event Action|
|Web Client||Login Success|
|Sign Up Success|
|Form Submit Success||Listing Appointment Request|
|Listing Contact Request|
|Listing Information Request|
|Agent Roster Click *||My Website|
|Email Me Link|
|Get Directions Link|
* NOTE: Event Label variable is only defined for the Agent Roster Click category, and it identifies the name of the agent roster card that generated the event.