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Home > By Audience > Region Specific Articles > Central Region > Google Analytics For WordPress Premier Subscribers

Google Analytics For WordPress Premier Subscribers

February 14, 2017 by engageRE

 NOTE: This article applies ONLY To:

Understanding how visitors are interacting with your WordPress website is essential to your online success. WordPress Premier offers a custom extensions to Google Analytics that will enable you to gain valuable insight into the "who, when, where and how" of the visitors to your website.

This article is divided into three parts:

  1. Getting Started
  2. The Basics of Using Google Analytics
  3. Measuring Success

Part 1: Getting Started

The Quick Learn presentation below provides you with step-by-step instructions on setting up a personal Google Analytics account for use with your WordPress Premier website.

Part 2: Google Analytics Basics

In this webinar, three different real world websites are examined through Google Analytics, comparing the user behaviors and intelligence gathered.

Part 3: Measuring Success With Google Analytics

The webinar recording below shares three best practices when assessing your digital marketing efforts:

  • Filtering Noise: User Segments
  • Understanding SEO Yield
  • Using Marketing Source Codes
  • What about Bounce Rate?
  • Getting What You Want: Conversion

Discovering Visitor Actions

The following table identifies the category and actions instrumented with WordPress Analytics:

Event Category Event Action
Web Client Login Success
Sign Up Success
ShareThis facebook
linkedin
pinterest
twitter
Form Submit Success Listing Appointment Request
Listing Contact Request
Listing Information Request
Agent Roster Click * My Website
Email Me
Email Me Link
Featured Properties
Get Directions Link

* NOTE: Event Label variable is only defined for the Agent Roster Click category, and it identifies the name of the agent roster card that generated the event.

Filed Under: Central Region, engageRE Region (eRE), Mid-states Dixie Region, WordPress Premier Tagged With: Format: Tech Tips, Skill: Advanced

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© Copyright 2019 real.leads, inc.

engageRE is a trademark of real.leads, inc. LeadStreet is a registered trademark of RE/MAX, LLC. Other trademarks are the property of their respective owners