Google Analytics For WordPress Premier Subscribers

NOTE: This article applies ONLY To:

Understanding how visitors are interacting with your WordPress website is essential to your online success. WordPress Premier offers a custom extensions to Google Analytics that will enable you to gain valuable insight into the "who, when, where and how" of the visitors to your website.

This article is divided into three parts:

Getting Started
The Basics of Using Google Analytics
Measuring Success

Part 1: Getting Started

The Quick Learn presentation below provides you with step-by-step instructions on setting up a personal Google Analytics account for use with your WordPress Premier website.

Part 2: Google Analytics Basics

In this webinar, three different real world websites are examined through Google Analytics, comparing the user behaviors and intelligence gathered.

Part 3: Measuring Success With Google Analytics

The webinar recording below shares three best practices when assessing your digital marketing efforts:

Filtering Noise: User Segments
Understanding SEO Yield
Using Marketing Source Codes
What about Bounce Rate?
Getting What You Want: Conversion

Discovering Visitor Actions

The following table identifies the category and actions instrumented with WordPress Analytics:

Event Category	Event Action
Web Client	Login Success
Web Client	Sign Up Success
ShareThis	facebook
	linkedin
	pinterest
	twitter
Form Submit Success	Listing Appointment Request
	Listing Contact Request
	Listing Information Request
Agent Roster Click *	My Website
	Email Me
	Email Me Link
	Featured Properties
	Get Directions Link

* NOTE: Event Label variable is only defined for the Agent Roster Click category, and it identifies the name of the agent roster card that generated the event.