Every lead is a new business opportunity!! What are the best steps to take in order to turn new signs-ups into active customers? During this webinar, learn how to maximize Lead Nurturing to develop relationships with your customers at every stage of the sales process. Our special guest speaker, John Ketchum, Director of Strategic Growth with RE/MAX State Line in KS, will provide some valuable tips to help you enhance your lead nurturing efforts. Topics covered will include: initial lead response techniques (including text script, phone, and video email); lead cultivation using built-in CRM tools such as Saved Searches/Market Update; and Value Emails.