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Create customer saved searches
Create My (Agent) Saved Searches and SEO pages
Choosing Good Names For Saved Searches
When you create SEO searches, you want to name each search strategically. The name of the search should be an accurate descriptor that helps search engines to recognize and index the content of the search page, and it should contain terms or phrases on which users will actually be searching.
A few pointers for naming your searches:
- Your search name should contain the common name of the location (city, town, county, school district, etc) and the state code, as well as a domain phrase like “real estate” or “homes for sale.” If you are creating a feature search, it should also contain a descriptor of that feature.
- Basic city search: Rochester NY Homes for Sale
- Basic school district search: Blue Valley School District KS Real Estate
- Feature search: Rochester NY 4 Bedroom Homes for Sale
- Your search name should be spelled correctly, and should use title casing. State codes should be abbreviated.
- Poor search name: rochetser new york commercial properties
- Good search name: Rochester NY Commercial Properties for Sale
- Your search name should be brief, and not contain extraneous words or symbols. Your search name is not the place to add your name or phone number. If you want to add these things, add them to the content of the page.
- Poor search name: Luxury home search in Rochester call Noel Jenkins 555-555-5555
- Good search name: Rochester NY Luxury Homes for Sale
Adding SEO Saved Searches and a Custom Landing Page (Series)
It’s important to have fresh new content on your website in order to help boost your site’s SEO and to add consumer value to your website. SEO pages are a great way to accomplish both of these goals.
Please watch the two videos below for instructions on setting up My (Agent) Saved Searches, SEO pages, and adding a custom landing page. If you're a newbie, it is recommended that you watch them in the order provided.
Part 1 - Adding My (Agent) Saved Searches
Topics reviewed in this webinar: creating a basic and advanced search, creating a polygon search, linking searches to your menu, and enabling the Quick Search feature.
Part 2 -Adding SEO Pages to Your Website
In Part 2 of the webinar series, we demonstrated how to create SEO pages, add and understand meta data, add a custom landing page, and update your site's navigation.
SEO For Real Estate (series)
A Webinar Series
Thank you to everyone who attended the Advanced SEO webinar series. The webinar recordings are included below, along with additional resources discussed during the webinars.
Part 1: Webinar topics for Part 1 included: How Google Works; Understanding keywords; Custom domains; and Domain authority.
Part 2: Webinar topics for Part 2 included: Using meta tags for maximum effectiveness and creating SEO saved searches.
Part 3: Webinar topics for Part 3 included: Importance of good content; Avoid bad SEO; Building effective backlinks; and promoting your site.
Additional Resources
Awesome Content Ideas for Your Website
We compiled a list of ideas for adding custom content to your website. Also available in a downloadable PDF handout.
Drive Traffic to Your Site
We came up with a list of 20 ways to creatively drive traffic back to your site and create quality backlinks. Also available as a downloadable PDF handout.
Promote Your Site
Here are some helpful ideas for promoting your site.
Custom Domain Links
Custom Domain 101
Adding a Custom Domain
Should I Have Multiple Domain Names?
Domain Authority Links
Domain Authority Information
Check Domain Authority
Other Useful Resources
Top Mistakes - by Matt Cutts of Google
Keywords In Domains
Keyword Density In Content
Proper Use Of Meta Data
Check your online business directories using Moz Local.
Converting a Long Menu to a Landing Page (video)
Search 3: Frequently Asked Questions
The following includes questions frequently asked about Search 3.
Is Search 3 an option? Is there an additional fee?
No and no.
The Search 3 upgrade is done at the region level - so you and your fellow associates and franchisees will all be upgraded at the same time.
There is no added cost for Search 3.
Will my existing saved searches work with Search 3?
Yes!
All your existing saved searches (both client and SEO) will work just as they did before, but be displayed responsively on all devices.
Are there SEO advantages with Search 3?
Yes. Having the all the content of your site visible on mobile as well as desktop devices will boost your SEO.
Google knows that more and more people are using mobile devices to search, and examines every page of every site to determine if it is mobile friendly.
Do I need to do anything to get Search 3?
Technically no. The upgrade will be done automatically.
That said, it is highly recommended that you follow these guidelines to insure that you get the most benefit of the Search 3 upgrade.
I have a Premier site - do I need to do anything special?
Nope. We've got you covered.
Your Premier site has been upgraded behind the scenes in preparation for Search 3.
Pssst....here's a secret: the introduction of WordPress Premier is timed to coincide with the Search 3 launch.