Welcome to RE/MAX! This article provides a solid introduction to the world of RE/MAX technology. If you are new to RE/MAX or need a refresher on tech basics, refer to the videos below for education on specific topics.
Adding SEO Saved Searches and a Custom Landing Page (Series)
It’s important to have fresh new content on your website in order to help boost your site’s SEO and to add consumer value to your website. SEO pages are a great way to accomplish both of these goals.
Please watch the two videos below for instructions on setting up My (Agent) Saved Searches, SEO pages, and adding a custom landing page. If you're a newbie, it is recommended that you watch them in the order provided.
Part 1 - Adding My (Agent) Saved Searches
Topics reviewed in this webinar: creating a basic and advanced search, creating a polygon search, linking searches to your menu, and enabling the Quick Search feature.
Part 2 -Adding SEO Pages to Your Website
In Part 2 of the webinar series, we demonstrated how to create SEO pages, add and understand meta data, add a custom landing page, and update your site's navigation.
Getting Started: WordPress Basics
In the video series below, we cover the basic steps a new WordPress subscriber should learn:
- Getting Into WordPress For The First Time
- Adding To Your Blog
Your email address is the primary email address in your engageRE Agent Portal at the time you set up your WordPress account. If you have any trouble logging in, contact Premier Support at Premier@engageREmarketing.com.
SEO For Real Estate (series)
A Webinar Series
Thank you to everyone who attended the Advanced SEO webinar series. The webinar recordings are included below, along with additional resources discussed during the webinars.
Part 1: Webinar topics for Part 1 included: How Google Works; Understanding keywords; Custom domains; and Domain authority.
Part 2: Webinar topics for Part 2 included: Using meta tags for maximum effectiveness and creating SEO saved searches.
Part 3: Webinar topics for Part 3 included: Importance of good content; Avoid bad SEO; Building effective backlinks; and promoting your site.
Additional Resources
Awesome Content Ideas for Your Website
We compiled a list of ideas for adding custom content to your website. Also available in a downloadable PDF handout.
Drive Traffic to Your Site
We came up with a list of 20 ways to creatively drive traffic back to your site and create quality backlinks. Also available as a downloadable PDF handout.
Promote Your Site
Here are some helpful ideas for promoting your site.
Custom Domain Links
Custom Domain 101
Adding a Custom Domain
Should I Have Multiple Domain Names?
Domain Authority Links
Domain Authority Information
Check Domain Authority
Other Useful Resources
Top Mistakes - by Matt Cutts of Google
Keywords In Domains
Keyword Density In Content
Proper Use Of Meta Data
Check your online business directories using Moz Local.
Are You Ready For Search 3? (video)
First Step: Relax.
It’s really pretty simple.
All the hard work is already done. There are only a few small items you should check on with your website, and you'll be good to go.
Search 3 itself works with any existing website using any template. However, it is highly recommended that you follow the simple steps outlined here to verify and update your site. Doing so will ensure you get the most benefit of the Search 3 upgrade.
Next: Give Your Site a Checkup
Every website needs a checkup from time to time. Technology changes. As do consumer preferences.
To get the most out of Search 3, you will want every part of your website to be "responsive". That means it will visually respond to whatever device your visitor is using - whether it's a smartphone, a tablet, a laptop or even a wide screen television.
Search 3 gets you 90% of the way there by making all the search functions of your site responsive.
Here's what you need to do to get the last 10%:
- Update Your Site To A Responsive Template (if you haven't already done so)
- Look Over Any Content You Have Added Previously
- Make Sure Your Menu Fits
Step 1: Update Your Site to a Responsive Template
This short video walks you through the process of checking and changing your template, with simple step-by-step instructions.
Step 2: Look Over Any Content You Have Added Previously
With your site now using a responsive template, the next step is to review any custom content pages you may have added to your site.
Again, all the search functions are already responsive, so that section of your SEO pages is good. What you should look at are the pages where you have added content - and in particular, pages that contain large images, tables, videos or other embedded elements which may not be flexible in size.
The easy way to test a page is to bring it up on your laptop, and then, using your mouse, grab the right edge of your browser and drag it to the left until it is tall and skinny, like a smartphone. If the page looks good (pictures have scaled, type is still readable) then everything is good.
Note: Prior to the launch of Search 3, you cannot perform this test by looking at your site on a smartphone. You must use your laptop browser to simulate a smaller display.
Step 3: Make Sure Your Menu Fits
The last step is to look over your menu to make sure it doesn't have more items than can fit on the smaller screens. We recommend 5-6, with 8 as a max.
Also look at any drop-down menus you have - it is best if they fit on the smallest screen your visitors may be using.
If necessary, rearrange and reorganize your menu until it works well on all devices. The following video offers a step-by-step method to convert a long menu (typically of SEO search pages) to a landing page.