Recently in trade press, the question of whether websites should be made secure (all exchanged information encrypted) is being asked.
Converting a website to use secure (SSL) transport requires two steps:
- An "SSL certificate" must be purchased for each domain associated with the site. Certificates that can do that typically cost (upwards of $70/year or more) and must be continuously maintained/renewed. That cost, both in terms of dollars and administrative oversight, would have be born by each individual website owner.
- The underlying platforms (engageRE & LeadStreet in this case) would have to be modified to support SSL. This would require significant development effort to offer this as an individual option across the several thousand websites hosted by engageRE.
Based on what we know at this time (one article here), Google's policy shift to start giving a "minor ranking boost" to websites that provide secure transport, would not justify either of those investments. It appears to be more of a social legislation play ("...making the web safer for all of us...") because it is only a "lightweight signal" gain in terms of SEO.
We therefore conclude that the highly competitive nature of SEO ranking on real estate keywords would not be materially impacted by adopting SSL on an engageRE/LeadStreet website.
All that said, consumer attitudes as it relates to privacy is an important component of our solution. Should the need for SSL become a key factor in influencing consumer behavior, this will certainly be revisited.
Create a Client Saved Search Using Basic Criteria
Setting up a basic search has many advantages. It's fast and easy to maneuver, and there are quite a few filters available. Another advantage of performing a basic search is that it allows you to select multiple property types. In this short video, learn how to set up a client saved search using basic criteria.
Create a Client Saved Search Using Advanced Criteria
Do you want to create even more powerful searches? There are many more options available under the Advanced Search which allows you to be much more selective with your search criteria. You can also combine some of the basic criteria with an advanced search to create a much more tailored search for your customer. Note that advanced searches must be confined to a single property type. If you want to create a search using multiple property types such as Condo and Single Family Homes, a Basic search will be required. In this short video, learn how to create a customer search using Advanced criteria.
NOTE: the available filters in an Advanced Search are MLS dependent.
Create a Client Saved Search Using the Polygon Tool
The polygon tool allows you to create a customer search based on a multi-point geographical area. This is a great way to create subdivision searches if your MLS doesn't provide a neighborhood filter or if you want to create a neighborhood search with multiple property types. Learn how to create a customer search using the polygon tool in this short video.