What is SEO?
A Searchable Content Collection is integral to SEO success in a crowded real estate marketplace. engageRE extends the basic SEO Pages feature of the underlying platform, using content and structure that optimizes your website to search engines such as Google and Bing.
For maximum effectiveness, this Searchable Content Collection should be constantly changing and growing. Your local knowledge and expertise is vital to determining the most locally relevant locations and keywords to establish the priority for their inclusion on your website. engageRE will advise customers on most effective SEO search strategies.
What are some of the most effective feature searches?
You are the expert in your market area. What are some of the features that your marketplace offers? Will customers be looking for swimming pools, acreage, or lakefront property? Are there particular subdivisions in which you want to focus your marketing? Are there highly rated and sought after school districts available? How about golf course or lake communities? We rely solely on the agent to bring your expertise to the table.
What are some of the least effective feature searches?
We have found price ranges to be an ineffective SEO search. Some agents will ask to generate searches using a specific number such as “Homes from 100,000 to 250,000”. However, this type of search has failed to show any SEO benefit in our analysis of site traffic since it depends on a customer typing in this exact price criteria in order to find your landing page.