NOTE: The information in this article is applicable to LeadStreet/engageRE users employing standard Site Builder websites.
Understanding how visitors are interacting with your engageRE website is essential to your online success. Google Analytics will enable you to gain valuable insight into the "who, when, where and how" of the visitors to your website.
This article is divided into three parts:
- Getting Started
- The Basics of Using Google Analytics
- Measuring Success
Part 1: Getting Started
The Quick Learn presentation below provides you with step-by-step instructions on setting up a personal Google Analytics account for use with your engageRE website.
Part 2: Google Analytics Basics
In this webinar, three different real world websites are examined through Google Analytics, comparing the user behaviors and intelligence gathered.
Part 3: Measuring Success With Google Analytics
The webinar recording below shares three best practices when assessing your digital marketing efforts:
- Filtering Noise: User Segments
- Understanding SEO Yield
- Using Marketing Source Codes
- What about Bounce Rate?
- Getting What You Want: Conversion
- Discovering Visitor Actions