During this webinar, we reviewed two of the newest CRM features: the Business Planning & Sales Pipeline feature and Email Tokens. The Business Planning & Sales Pipeline module enables you to enter business goals and conversion ratios directly from your agent dashboard and track your sales goals throughout the year. Email tokens allow you to personalize emails sent to customers via the engageRE Agent Portal/LeadStreet. Both of these new features are powerful tools to help you boost your marketing efforts!
Intranet resources are a handy tool which allows your office to share resources such as files or links to the agents within your office. In this short video, you'll learn how to add and delete Intranet Resources to the office LeadStreet or engageRE office portal.
Adding video to your website is a great way to add value and visual interest. A good video can turn a static website into a dynamic, informative destination. Some good video ideas to consider are:
- A promotional video that introduces you to your website visitors
- A website tour that tells visitors what they can find on your website
- A video tour of a featured listing
- A video to share your expertise on a particular topic
- A video to promote a special event such as an upcoming open house
Add a Single Video to Your Home Page
In this short video, you'll learn how to add a single YouTube video to the home page of your LeadStreet or engageRE website.
Create a YouTube Playlist
With a playlist, you can add even more videos to a webpage without creating clutter on your website. Once you have added the playlist code to your website, you only need to add or remove videos from your playlist within YouTube.
In this short video, you'll learn how to create a YouTube playlist. Before you get started, you will need to already have a YouTube account and channel set up.
Add a Playlist to Your Website Home Page
Now that you've created a YouTube playlist, learn how to add the playlist to the home page of your website.
What Causes The Problem?
Have you shared your listing on Facebook only to realize the auto-populated information is not what you expected? Similar to browser cache, Facebook also stores a copy of each shared webpage on their own servers (for efficency).
That means that once Facebook "remembers" a webpage, it will often use this image when you share that same URL. Unfortunately, since listing information is often changing, that cached information may not represent the most current and accurate listing data. Some symptoms you might experience:
- A new listing isn’t showing any data or is only showing the description with no photos.
- You’ve added new listing photos, but when you share the listing to Facebook, the thumbnail contains an old image.
- You’ve updated your listing description, but the old information displays on the thumbnail page when you share to Facebook.
What To Do About It
Fortunately, there is a way to force Facebook to refresh its cache for a listing by using their Sharing Debugger tool.
Do the following:
- Go to http://developers.facebook.com/tools/debug/.
- Enter the listing URL into the field and click on Debug.
- This will bring up a screen of information that tells you when the last page was last scraped. Click on Scrape Again.
Now when you share the listing on Facebook, it should reflect all of the latest information.
Note: Every listing has two URLs available, and these are listed on the Detail page of the engageRE Agent Portal. You may need to repeat these steps for both URLs.
Recently in trade press, the question of whether websites should be made secure (all exchanged information encrypted) is being asked.
Converting a website to use secure (SSL) transport requires two steps:
- An "SSL certificate" must be purchased for each domain associated with the site. Certificates that can do that typically cost (upwards of $70/year or more) and must be continuously maintained/renewed. That cost, both in terms of dollars and administrative oversight, would have be born by each individual website owner.
- The underlying platforms (engageRE & LeadStreet in this case) would have to be modified to support SSL. This would require significant development effort to offer this as an individual option across the several thousand websites hosted by engageRE.
Based on what we know at this time (one article here), Google's policy shift to start giving a "minor ranking boost" to websites that provide secure transport, would not justify either of those investments. It appears to be more of a social legislation play ("...making the web safer for all of us...") because it is only a "lightweight signal" gain in terms of SEO.
We therefore conclude that the highly competitive nature of SEO ranking on real estate keywords would not be materially impacted by adopting SSL on an engageRE/LeadStreet website.
All that said, consumer attitudes as it relates to privacy is an important component of our solution. Should the need for SSL become a key factor in influencing consumer behavior, this will certainly be revisited.