In this short video, you will learn how to add a sold listing to your Sold Properties resume page.
During this one hour webinar, we discuss image management. Some of the topics reviewed include: image file types, free cropping tools, best-case image practices, and free/low cost image resources. We also demonstrate how to crop/resize a photo using a Mac computer and a free online photo management website.
In this supplemental video, we demonstrate the process of cropping/resizing a photo using Paint 3D, which is available to Windows 10 users.
What Causes The Problem?
Have you shared your listing on Facebook only to realize the auto-populated information is not what you expected? Similar to browser cache, Facebook also stores a copy of each shared webpage on their own servers (for efficency).
That means that once Facebook "remembers" a webpage, it will often use this image when you share that same URL. Unfortunately, since listing information is often changing, that cached information may not represent the most current and accurate listing data. Some symptoms you might experience:
- A new listing isn’t showing any data or is only showing the description with no photos.
- You’ve added new listing photos, but when you share the listing to Facebook, the thumbnail contains an old image.
- You’ve updated your listing description, but the old information displays on the thumbnail page when you share to Facebook.
What To Do About It
Fortunately, there is a way to force Facebook to refresh its cache for a listing by using their Sharing Debugger tool.
Do the following:
- Go to http://developers.facebook.com/tools/debug/.
- Enter the listing URL into the field and click on Debug.
- This will bring up a screen of information that tells you when the last page was last scraped. Click on Scrape Again.
Now when you share the listing on Facebook, it should reflect all of the latest information.
Note: Every listing has two URLs available, and these are listed on the Detail page of the engageRE Agent Portal. You may need to repeat these steps for both URLs.
Recently in trade press, the question of whether websites should be made secure (all exchanged information encrypted) is being asked.
Converting a website to use secure (SSL) transport requires two steps:
- An "SSL certificate" must be purchased for each domain associated with the site. Certificates that can do that typically cost (upwards of $70/year or more) and must be continuously maintained/renewed. That cost, both in terms of dollars and administrative oversight, would have be born by each individual website owner.
- The underlying platforms (engageRE & LeadStreet in this case) would have to be modified to support SSL. This would require significant development effort to offer this as an individual option across the several thousand websites hosted by engageRE.
Based on what we know at this time (one article here), Google's policy shift to start giving a "minor ranking boost" to websites that provide secure transport, would not justify either of those investments. It appears to be more of a social legislation play ("...making the web safer for all of us...") because it is only a "lightweight signal" gain in terms of SEO.
We therefore conclude that the highly competitive nature of SEO ranking on real estate keywords would not be materially impacted by adopting SSL on an engageRE/LeadStreet website.
All that said, consumer attitudes as it relates to privacy is an important component of our solution. Should the need for SSL become a key factor in influencing consumer behavior, this will certainly be revisited.
In this webinar, we reviewed some of the services that a WordPress Premier subscriber can utilize to build their online presence. Topics include:
- Premier Support
- SEO Presto!
- WordPress Analytics
- Doing Things Yourself
More information on the topics discussed in this webinar can be found in these articles:
- WordPress Home
- Learning WordPress
- SEO Presto!
- WordPress Analytics
- WordPress Stock Image Library
- Home Page Row Options
- WordPress Premier Scope of Services
See this index for full list of WordPress articles
In this short video, you will learn how to add a customer testimonial to your WordPress website. For Extra Credit, learn how to update the formatting and add meta data. Finally, we will review the three areas on your site where testimonials can be displayed.